(*Client)
Luxury Presence
(*Creative Fields Covered in This Project)
Interaction Design
Animation
Social Media Assets
Intro
After the successful design work I did for Jade Mills, Luxury Presence reached out to collaborate once again—this time with a focus on animation. They needed a way to showcase their new backend features in a dynamic and engaging way, helping users navigate their platform to edit websites, change templates, and explore powerful new tools. Instead of a simple walkthrough, we wanted to create an exciting, visually compelling experience that truly highlights what’s possible.
Working closely with the team, I developed detailed storyboards to craft a smooth and engaging tour through the platform’s features. The result was a fully animated video that presents everything in a clear, intuitive, and visually striking way. In addition, I created a second animation—a one-second looping video that highlights the template builder in action, showcasing its features and functionality in an elegant, seamless motion.
To maximize reach and engagement, I also designed a series of short, eye-catching snippets for social media, giving the audience a taste of the new features in an easily digestible format.
This project was an exciting deep dive into animation, allowing me to focus purely on motion design and witness the impact it can have in enhancing user understanding and engagement.
Features Overview
Animation
01:25 min
Template Builder
Animation
01:15 min
UI Animations
Social Media Animations
Next Project
NASCAR
2024