(*Client)
Deontay Wilder
(*Creative Fields Covered in This Project)
Webdesign
Interaction Design
Animation
Intro
When the management of former WBC heavyweight champion Deontay Wilder approached me to design his new website, I knew this was going to be an incredible project. Crafting a digital experience that truly reflects his power, determination, and journey was both an exciting challenge and an absolute honor.
To capture the intensity of the sport, I chose a bold signal color that instantly commands attention. Paired with striking black-and-white photography, the design creates a powerful contrast that highlights Wilder’s raw energy and presence. A strong, heavyweight typeface further reinforces this dynamic aesthetic, mirroring the strength and impact he brings to the ring.
But this wasn’t just about visuals—I wanted to tell his story. Rather than simply displaying images and text in a conventional way, I designed a more immersive and interactive experience that takes visitors on the journey of his rise to becoming a champion. To elevate this even further, I animated the entire interaction design, ensuring every transition and movement contributes to the storytelling, making the experience feel as electrifying as Wilder himself.
Working on this project was an absolute privilege—bringing the spirit of a champion to life through design.
Interaction Design
00:43 min
Webdesign
Next Project
Luxury Presence
2023